During my final year at university, I completed a major project, which focused on encouraging people between the ages of 25-35 to adopt an animal from the RSPCA, as research carried out shows that this is the age group least engaged with animal charities. I chose to focus on the RSPCA as they are a well-known animal charity, but depsite this, they still have the same issues as other, smaller animal charities regarding animal adoption. Below is some of the work that I completed as part of my campaign to encourage more people to understand the benefits of animal adoption, for all parties involved.